Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports ...

American,” is used, it refers to an individual award or title recognizing a cheerleader’s exceptional skills, leadership and positive qualities. It signifies a high level of achievement and is often ...

Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, proudly announces the official launch of the ...

This cheer league's advantage comes from the sport's growth since the 1970s along with Varsity's own fan base through its cheerleading, dance team camps, events and shows.

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

The 25-kid Little Bantams Cheer Boot Camp was a fundraiser to help 11 high school varsity cheerleaders go to their own camp ...

This cheer league's advantage comes from the sport's growth since the 1970s along with Varsity's own fan base through its cheerleading, dance team camps, events and shows.

The collegiate cheer and dance championship each year typically draws 470 teams who fill rooms in 38 hotels. The event's impact to the local economy each year is estimated by the CVB to be $40 ...