Varsity Spirit is launching the Pro Cheer League, the first professional cheerleading league in history, starting in January ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer, Lisa ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...

Varsity Brands is looking to bring in a new era for the sport with the announcement of its Pro Cheer League - which would be the 'world's first' pro cheerleading league.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Cheerleading is going pro! Find out more about the Pro Cheer League from Varsity Spirit. To learn more, go to procheerleague.com.

Bill Seely, president of Varsity Spirit based in Memphis, Tennessee, sees plenty of opportunity for all these sports to succeed. This cheer league's advantage comes from the sport's growth since ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...