While the Dallas Cowboys Cheerleaders are certainly famous while performing on the field, two of their stars are slaying it ...

The Hudson High School Co-ed Varsity Cheer Team has been named undefeated, scoring "the triple-crown" last weekend. The ...

Perry Pumas cheer team won a national title at the UCA National High School Cheerleading Competition in Orlando, Florida.

Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and ...

With full backing by the school administration, a commitment by 13 of her fellow Winslow varsity cheerleaders to be mentors, ...

Dallas native Jim Baldwin spent a quarter century at Keurig Dr. Pepper, most recently as chief legal officer, GC and secretary.

PHILADELPHIA — What do Ariana Grande’s wedding dress, Nancy Kerrigan’s 1994 Winter Olympics figure skating costume, and the uniforms for the Philadelphia Eagles cheerleaders all have in common?

The varsity cheerleading squads at Crandall High School and Scurry-Rosser-Rosser High School recently won state titles at the 10th UIL Spirit Championships which took place on Jan. 16 through Jan. 18 ...

cheer, dance, band, and yearbook. As a holistic services provider, Varsity Brands supports athletic programs and schools with uniforms and gear, training and education, competitions, and more.

Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce the new champions named at ...