Varsity Brands family logo with Divisions BSN SPORTS and Varsity Spirit (PRNewsfoto/Varsity Brands) "We are excited to join forces with Patricof Co," said Adam Blumenfeld, CEO of Varsity Brands.

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit.

a maker of team uniforms and the Varsity Spirit cheerleader and dance apparel business. Retaining the yearbook business presents “synergies” to be unlocked with Varsity Spirit, he said.

DALLAS, Texas (WHNT) — The President of Varsity Spirit, the parent company of the National Cheerleaders Association, released a statement to spectators and athletes who attended the cheer ...

MEMPHIS, Tenn., Jan. 13, 2025 /PRNewswire/ -- For over 50 years, Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and ...