The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

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About five years into its existence as a company, Caterpillar straightened out its logo into a line of uniform type, still in red or black. Some of the parts cast by Caterpillar retained the wormy ...

Total by Verizon on Thursday (July 11) rebranded to Total Wireless as part of an effort to better distinguish the carrier from other companies in the prepaid wireless market. Along with a name change, ...

Verizon Chief Marketing Officer, Leslie Berland, said: “Verizon is a strong, trusted brand that plays a critical role in people’s lives, but most of what we do is often invisible and behind the scenes ...

Verizon has introduced a brand refresh that centers the color red and the letter “V”—and briefly revives the classic line “Can you hear me now?”—as the company also rolled out new ...

Verizon: The telecom major also revamped its branding, replacing its logo, which had the company name and a tick mark, with a red-and-yellow-accented "V" - its first major redesign in over two ...

Verizon dropped its iconic red check mark logo in favour of a new design that features a red V with a yellow glow, the company’s first such update to its brand in nine years. The operator stated the ...

In a news release today, Verizon has announced a new branding update. The carrier’s iconic red logo will be getting a splash of yellow to the “V” and more vibrant tones across the board.