UPDATE: Here’s the why on Verizon changing its logo, complete with Appley white background video: Today, we’re introducing a new look to go along with our renewed purpose at Verizon.

While Verizon claims it has close to 100% brand recognition in the U.S., they say the check logo had an awareness of just 30%. “That was the root that we needed to evolve this,” says Aspiazu.

Verizon Communications Inc.-- known in wireless industry circles as “Big Red” because of its bright red company stamp -- is rebranding itself with a new black and white logo that has a simple ...

There's no word if Verizon plans to launch a major new marketing campaign on Thursday alongside the revamped logo. Update: It looks like Verizon isn't waiting to officially show off the new logo after ...

Verizon Communications -known in wireless industry circles as "Big Red" because of its bright red company stamp - is rebranding itself with a new black and white logo that has a simple red check mark.