Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

Los Angeles firms Kingswood Capital & Performance Investment Partners acquired The Vitamin Shoppe from Franchise Group, Inc.

"As an organization deeply committed to the health and wellness of our communities, The Vitamin Shoppe and our Health Enthusiast teams are honored to support the Old Glory Ultra Relay and the ...

Ayurvedic wellness company BetterAlt joins forces with The Vitamin Shoppe to introduce five top-selling products to 689 stores nationwide. This partnership connects BetterAlt’s digital-savvy ...

Ayurvedic wellness company BetterAlt joins forces with The Vitamin Shoppe to introduce five top-selling products to 689 stores nationwide. This partnership connects BetterAlt’s digital-savvy brand ...

The deal for Secaucus, New Jersey-based The Vitamin Shoppe is expected to generate roughly $193.5M for Delaware-based Franchise Group, CoStar reported. The deal is expected to close this quarter.

When Franchise Group filed for bankruptcy in November the company’s CEO said the move was necessary in order for it to fortify its strongest brands, including The Vitamin Shoppe, Pet Supplies ...

Secaucus-based nutritional retailer The Vitamin Shoppe is being sold to two private equity firms that aim to invest in the chain and upgrade its hundreds of stores nationwide. In an April 16 press ...

Two private equity firms, Kingswood Capital Management and Performance Investment Partners, have entered into a definitive agreement to acquire The Vitamin Shoppe, which sells vitamins ...

Headquartered in Secaucus, New Jersey, The Vitamin Shoppe is a global, omnichannel specialty retail and wellness lifestyle company with the mission of providing customers with the most trusted ...