The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

WILKES-BARRE – For the late Al Boscov’s grandson Josh Aichenbaum, “Did you Boscov today?” is more than a slogan. It’s a way of life. “It’s a certain way of living,” Aichenbaum said.

But slogan crafting involves more than coming up with a catchysaying. As a mini-vision statement, your slogan should stateexactly why you are special as a business and how you will remainthat way.

Swedish pastille brand gives voice to ‘Makes People Talk’ slogan with rousing speech BBDO Nordics to go all-in with a comedic take on the traditional power speech for Lakerol.

Donald Trump, who wasted no time after the 2012 presidential election to pick his slogan for 2016, isn't waiting much longer when it comes to his reelection slogan. It's “Keep America Great ...