Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

The HBO Max logo is being displayed on a laptop screen in Krakow, Poland, on May 26, 2024. (Photo Illustration byKlaudia Radecka/NurPhoto via Getty Images) (NurPhoto, Klaudia Radecka/NurPhoto ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Warner Bros. Discovery was influenced by “changing consumer ...

At one time, Mad Max was our default hero in this world. But as creator George Miller proves with Furiosa: A Mad Max Saga, there are many stories to be told in this universe that go beyond that of ...

Basic with Ads - $9.99/month (No 4K) Standard - $16.99/month (No 4K) Premium - $20.99/month (Includes 4K) If you’d like to check whether your current equipment is up to the task, Max has a list ...

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

In 2023, Warner Bros. Discovery merged HBO Max and Discovery+ into a single streaming app called Max, with the puzzling decision to remove the HBO from the streaming app’s brand. Surprise ...

WBD’s streaming boss JB Perrette said messaging around the Max password-sharing initiative will start getting “firmer and more visible to subscribers over the months to come.” So far a ...