Ahead of The Championships, the WTA Foundation, Morgan Stanley, the Elena Baltacha Foundation and the Murray Play Foundation ...

The WTA’s new fertility protection rule lets tennis pros freeze eggs or embryos without losing ranking—changing the game for athletes balancing career and family.

Female players who choose to undergo a fertility protection procedure will be allowed to take time away from the sport and return to competitive action with a protected ranking, the governing body ...

Women's Tennis Association (WTA) chairman Steve Simon will step down from his role in December after 10 years with the organisation, the governing body of women's tennis said on Thursday.

The 70-year-old took over as leader of the women’s professional tennis tour in 2015, and led a boycott against China over Peng Shuai in 2021.

ST. PETERSBURG, Fla. (AP) — WTA Tour chairman Steve Simon has informed the organization's board of directors he plans to retire in December, the women's tennis circuit announced Thursday.

The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an entertainment brand. Nomad and Chapter X created a new brand strategy, logo, colour ...

On which Tara Moore, a British tennis professional, pitched in with her thoughts on the new WTA logo, writing: “I heard this “rebrand” costs 6 figures too.. they say they have no money but ...

After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association (WTA ...

WTA makes call to 'rally the world' with 2025 rebrand A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...

The WTA announced a rebrand Thursday, and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” ...