The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...

John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO Max after just two years. That teed up Oliver’s next rant ...

By Kimberly Nordyke Managing Editor, Digital John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the latest in a series of ...

it’s a useful way to understand one of the media industry’s other big stories of the last week — Warner Bros. Discovery’s re-rebranding of its streaming service back to HBO Max.

Warner Bros. Discovery added 5.3 million streaming subs worldwide in the first quarter, to reach 122.3 million total. Last week, it announced that it would change the name of Max back to HBO Max ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming identity, announcing that Max would once again become HBO Max.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. If you’ve found yourself screaming into the void over the fact that “HBO Max” was ...