As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front ...

In truth, artists have known colour is a matter of perception for quite some time. The modernist artist Mark Rothko was ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Red algae use structural color not just for looks but for protection. Reflective structures signal potential toxicity, ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Discover how the colors you wear change your mood energy and performance using simple wardrobe science every day.

Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

As many people sit at the wheel of their car, they are certain they know what colour is. It's the red traffic light in front of them, the garish ...

For example, humans process three wavelengths corresponding to red, blue and green light, while the mantis shrimp, a tiny crustacean, can visually perceive 12 channels of colour instead of three.

The sky is always changing colors—from a bright blue on a clear day, to red and orange sunrises or sunsets, or multiple ...