I remember trying some of her WeightWatchers snacks and being surprised by how much I liked them. Related: How psychedelic ...

Dieting is no longer in fashion. That’s why Weight Watchers has undergone a massive rebranding effort — in fact, “Weight Watchers” has ceased to exist. In its place, WW has been born. On ...

Six months ago, Weight Watchers, too, announced a rebrand with a new name, WW, and a new tagline, “Wellness That Works.” Weight Watchers is a 56-year-old brand.

Weight Watchers recently announced its plans to offer free six-week memberships to kids as young as 13, beginning this summer. The company’s move is part of a bigger plan to grow revenue and a ...

Weight Watchers is preparing to file for bankruptcy amid rising competition from weight-loss drugs. Get all the info and what it means. ... Oprah has been a cornerstone of their identity.

The rebrand could put Weight Watchers in danger of losing the very identity that helped it garner a legion of fans in the first place. Focusing on the opportunities for social media-style engagement, ...

The idea that you are taking care of yourself, that your weight — even if it’s not where you want it to be — is something that you’re working on, is as integral to WW’s brand identity as ...

Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence. ... Weight Watchers has evolved over the years, ...

ASBURY: What I found with my dissertation was that weight has the properties of a social identity, meaning that it has cognitive components (e.g., I think about my weight), affective components (e ...

Weight Watchers has outlasted diet fads, rebrands and even logic. ... It destabilized a set of assumptions about identity, self-improvement and what it takes to change.

One thing that won’t be getting any slimmer following Oprah Winfrey’s investment in Weight Watchers is the company’s bottom line.. As soon as the news broke Monday that Winfrey had bought 10 ...

ASBURY: What I found with my dissertation was that weight has the properties of a social identity, meaning that it has cognitive components (e.g., I think about my weight), affective components (e ...