The purple concoction included a berry-flavored milkshake that honored the big purple guy for his annual jubilee.

Though some have theorized that the Grimace Shake is nothing more than our buttplug-shaped friend’s jism, the drink is in fact ... Whether it be snarky Wendy’s, hot Colonel Sanders, or hot ...

“what does a grimace taste like,” wrote one user. “what does that even taste like tell [me] rn,” echoed another. “So we’re just gonna sit here and drink the purple goo from cat in the hat?

Move over, Hamburglar — it’s Big Purple’s time to shine. On June 6, McDonald’s announced its first-ever purple-colored shake in honor of the iconic McDonaldland character Grimace’s birthday.