With talent stretched and portfolios in flux, franchise leaders are rethinking how they scale, and who they partner with. In ...

Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency caught Aliza ...

By expanding into hospitality while still refusing to enter traditional retail, Typology shows how a digital brand can grow ...

Built on proven SEO workflows, the extension helps SEOs instantly compare Google results and visualize keyword overlap ...

T his Thursday, Charter and Welcome to the Jungle are convening leaders, researchers, and experts for a summit on the new ...

After a controversial appearance on "Shark Tank," Mikki Bey Eyelash Extensions didn't walk away with a deal - so what ...

A small-business owner can take advantage of her brand's strength by pursuing a product line extension strategy, which means introducing new products that are related to but slightly different ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

The Lipstick Index isn’t as resilient as it once was. Shoppers are delaying purchases and seeking better value. Brands that ...

Unlike competitors, Li Auto adopts a single point pricing strategy for enhanced price transparency. The full-size SUV L9, built on the company’s new-generation plug-in hybrid powertrain platform, ...

Boratto reaffirmed full year 2025 net sales growth guidance of 1% to 3% and earnings per share guidance of $3.25 to $3.60. She explained, "Building on our Q1 outperformance...we believe we are ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...