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The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
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HSBC India unveils upgraded rewards programme with 20 transfer partners
Instant redemption across airlines and leading hotels~ ~ Over 20,000+ offerings in catalogue for vouchers, merchandise and gift cards~ Mumbai : HSBC India today announced the launch of its upgraded ...
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...