Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks is closing its mobile order and Pick-Up only stores, which have been in operation for six years. The decision aims ...

There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.

Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

Starbucks said this week it’s confident that improved store operations and new products — including a cold foam protein drink — will soon help turn around the company’s lagging U.S. sales. In the ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

For a drinkable rendition of the fluffy, sweet summer shortcake, ask for a crème base Frappuccino with strawberry juice to ...

Despite mixed financial results, CEO Brian Niccol is confident the coffee chain is on the right path to become a "better ...