The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Meta boss Mark Zuckerberg said the ads on WhatsApp will not affect personal chats and will be available to channel ...

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WhatsApp is the instant messaging app we all know and love. In the ever-changing digital landscape - like Trump Mobile ...

‘We’ve seen this pattern before, with small updates that pave the way for much bigger changes. The introduction of ads could signal a wider shift away from private messaging toward monetised, ...

WhatsApp is transforming its Updates tab with new ads and subscription features, offering businesses a fresh way to connect ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...