It’s not the first time that football kits have fallen foul by FIFA guidelines, with a number of kits banned or not even ...

There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport ...

Following a tremendous inaugural showing for Open Modifieds at the 2024 Open Wheel Showdown, Klotz Synthetics and Cometic ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

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Formula 1’s fastest growth story isn’t on track. In 2025, teams are powered less by petrol and more by corporate partnerships ...

As part of the team's upcoming 100th anniversary celebration, the Detroit Red Wings unveiled a new anniversary logo along with a host of activities slated for the 2025-26 season. Founded in 1926, the ...

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A new title sponsor could make the 34th annual APL Smokin’ Wheels race weekend a turning point for the event — and for Guam.

Pinnacle Financial has expanded its relationship with 23XI Racing and will serve as a two-race primary sponsor for Tyler Reddick and the No. 45 team in 2025. Pinnacle will be the primary for ...