In case you haven’t noticed, expensive perfume can set ya back a lot of £££. I’m a firm believer that splurging on a ...

The original Lancôme La Vie Est Belle is categorised as a floral fruity gourmand, so it's perfect for anyone who loves a ...

For many of us, the scent of summer can be defined as the smell of sun cream, layered over warm and salty, ocean-sprayed skin ...

Boasting warming, sensual and addictive notes, this fragrance is the only scent to leave its mark all day long ...

Scent has a way of sinking deep into memory. From fresh and floral to spicy and woody, any of these signature-worthy scents ...

Extraits have become something of a fragrance trend as PerfumeTok collectors chase dizzyingly long lasting scents and Merit Beauty recently launched its first eau de parfum, Retrospect, an extrait ...

This way, you’ll get to see how the dry-down or base notes smell and how long the bespoke perfume lasts. There's an art to layering fragrances, which affects how long they last. “A lot has to ...

It's no secret that gourmand fragrances are popular, and most of the top fragrances are laced with vanilla notes. The note ...

As a fruity and floral fragrance, it's "light" and captivating "without being too overpowering," and shoppers also say it has a "beautiful, long-lasting scent." Daisy features top notes of ...

In an era where individuality is everything, perfume is no longer about fitting into a mold. That’s where Parfums de Marly ...

Perfume mists like these are great for warmer seasons. They have a long-lasting scent and are light, so you won’t overwhelm anyone nearby or feel sticky on hotter days. Free Returns Flor ...

Air Aroma CEO Alan van Roemburg says that when smell is combined with other marketing cues, it can not only amplify the brand experience but also establish a long-lasting connection with customers.