From its roots in The Wizard of Oz to the coming release of Wicked: For Good this November, the cultural phenomenon has long ...

Ariana Grande, Cynthia Erivo ‘Wicked’ Barbie Doll: Buy In Stock Online. Mattel Wicked Deluxe Elphaba Doll. $49.99. Buy Now On Amazon. Introducing, the Wicked Witch of the West!

The ‘Wicked’ collection features seven dolls inspired by Ariana Grande's Glinda and Cynthia Erivo's Elphaba plus Marissa Bode’s character, Nessarose.

Instead of directing consumers to the film's official website, Wickedmovie.com, the boxes for the dolls designed to look like the movie characters directed people to Wicked.com, an adult porn site.

A South Carolina mother is suing Mattel after purchasing a "Wicked" fashion doll that featured a link to a pornographic website on the back of the box.. Holly Ricketson of South Carolina filed a ...

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The “Wicked” product line ranges from Mattel versions of Glinda and Elphaba, far left, to tumblers and Crocs, all sticking to the green-and-pink color scheme of the show and film.

From Starbucks drinks (Elphaba cold brew, topped with green matcha foam, ... This is my way of asking if the website misprint on the “Wicked” Barbie doll box was good in terms of awareness.

So if you care to find “Wicked,” look… just about anywhere. You’d have to be flattened by a farmhouse to miss the promotional onslaught for “Wicked: Part One.” From Starbucks drinks ...

This is my way of asking if the website misprint on the “Wicked” Barbie doll box was good in terms of awareness. I don’t think that all press is good press.

With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So it's no wonder its marketing rollout has parallels to last year's ...