The logo debuts as part of the multi-year contract extension Reese signed with Reebok last fall. It marks her first official emblem and sets the stage for her signature shoe, set ...

While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their homes and estates.

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...