For the pinup aesthetic of the ’50s, and its attendant obsession with sex and virginity and innocence, that was Marilyn Monroe. For the witch aesthetic, it’s New Zealand pop star Lorde ...

Anne Alexander, who founded the artist collective Witches of Bushwick in 2012, isn't surprised that witchcraft has taken off as a spiritual practice as well as a feminist political aesthetic.

In contrast to religion, witchcraft purposely avoids strict rules, with no definitive “right” or “wrong” ways to practice. At the same time that openness, along with its aesthetic online ...

Once something that would get you burned at the stake, identifying as a witch has far fewer consequences these days. With witchcraft noticeably on the rise, self-proclaimed witches seem to be ...

The aesthetic is also luxurious in terms of feel ... lighting incense, and practicing witchcraft are commonplace. If you’re into the whimsigoth vibe but aren’t sure where to start, TikTok ...

The “witchtok” hashtag on TikTok has millions of posts, as users flock to witchcraft’s moody aesthetic, as well as to its emphasis on alternative healing and nature-centered spirituality.