Woke-washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries.

Woke-washing isn’t just a problem in public education. In Portland, Ore., for example, highway builders are using multiracial stock images and pseudoscientific surveys to pitch a road-widening ...

From woke washing to diversity washing, the problem remains the same — the veneer of improvement without the substance. Every member of a minority group who has spent more than a few days as a ...

What makes ‘woke washing’ particularly challenging for employees to navigate is that it can create the shared belief organizations are doing everything they can to advance underrepresented ...

More recently, “woke washing” has seen brands promoting social issues without taking meaningful action. Consider fast fashion brands that promote International Women’s Day while ...

Woke-washing will continue so long as we have an economy based on profit, not people. Notes. Yoram Brody, The Long Arms of US Slavery, COUNTERPUNCH, Oct. 5, 2022.

Woke-washing or social purpose? Museums of Brands exhibition inspires ad debate Keen to explore why brand purpose campaigns rile people up, the Museum of Brands has presented much of the work that ...

It was 19th Century circus owner Phineas T Barnum, the inspiration for the juggernaut film ‘The Greatest Showman’, who is said to have coined the phrase “There’s no such thing as bad ...

Instead, they’re focused on the menace of woke washing machines. On Tuesday, 205 House Republicans (joined by seven Democrats) ...