Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

You can use it on extensions, locs, or stretch hair styled in twist-outs, perm rods, and flexi-rod sets. It’s easy to see why the girls and guys can’t get enough of this innovation.

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Marketed primarily to Black men and women, the Jheri curl was promoted ... then set in place with perm rod hair rollers, such as the Salon Care Pink Long Curved Perm Rods ($4), explains Vercher.

Once your hair is saturated, it gets wrapped around rods and rollers, The sizes and types of the hair tools will depend on the kind of perm you want. The chemical treatment makes your hair hold ...

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How exactly this style has fallen into the good graces of Black women is quite a curious case ... (Think: flexi rods, perm rods, etc.) “Curly hair is easier to blend,” says Simmons.