Some people see a white and gold dress in dark shadow. Some people see a blue and black dress washed out in bright light. Some people see one interpretation and then switch to the other.

Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to scientific advancement.

The infamous white and gold or blue and black dress that went viral turns 10. TODAY looks back at this pop culture moment and asks what color do you see?

And I’ve rounded up a few more blue dresses from Amazon. Keep scrolling to shop these blue beauties and click the Shop Here below each image to shop that dress.

In February 2015, the viral illusion had viewers in a hot debate over whether the dress was black and blue or white and gold. Here's the science.

Keir Johnston, the man behind the black-and-blue viral dress that broke the internet in 2015, is charged with allegedly trying to kill his wife, Grace Johnston, in March 2022.

We loved Emmy Rossum's blue Givenchy dress from 'The Crowded Room' premiere so much, we found a similar one for less — details ...

The pop star's dress appears to be a nod to the 2014 album that is being rereleased in October T.JACKSON / BACKGRID Taylor Swift paid tribute to her friend and producer Jack Antonoff at his ...

Clare Waight Keller, the designer behind Meghan Markle’s stunning dress for her 2018 wedding to Prince Harry, revealed the hidden detail that was included as part of the "something blue" tradition.

Taylor Swift’s relationship with Harry Styles has been the inspiration of many songs. Now the vault track ‘Is It Over Now’ makes reference to the infamous ‘blue dress boat’ moment, let's ...

The Prince and Princess of Wales coordinated blue outfits with all three of their children for an Easter church service on Sunday.

In that image, it appears to be blue and black) but when she looked at it again, the dress was gold and white. This is about the point where the Internet broke.