The meme dates to 2021 and ties into anime, with users spelling out a character named Yui from the Japanese show “K-On!,” as the keys are next to one another. It hit the mainstream last week.

Brands like 'Sesame Street,' ITVX, Channel 4 and Wendy's react to Twitter rebranding as X sharing memes on the social media platform.

Twitter has replaced its iconic bird logo with the letter "X" as its new official logo, marking the latest major shift since Elon Musk's takeover of the social media platform.

This has not come as a surprise, since Musk has had a long affinity with the letter ‘X’. This dates back to 1999, when he co-founded X.com, an online bank, that merged with another start-up to ...

Meanwhile, Meta Platforms, a competitor to Twitter with its Threads platform, has a federal trademark registered in 2019 for a blue-and-white letter "X," encompassing software and social media fields.