The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow ...

The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, a triangle was added under the first "a" in the name, with the name ...

Yellow trucking may be shutting down, but its logo remains iconic The cognitive dissonance between the name and the color of Yellow's logo made us all question ourselves—and remember the brand.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Yellow Corp., a once-dominant US trucking company, has filed for bankruptcy as it winds down its 99-year-old business that employs 30,000 workers. The Nashville-based logistics provider announced ...