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Food & Drink Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By Brooke Steinberg Published Oct. 17, 2024, 3:15 p.m. ET ...

Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full “Mountain” to the brand name.

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Mountain Dew is bringing back its full name amid a retro rebrand, including a vintage logo. Here's when you'll see it in stores.

“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles, following a roughly two-decade-long hiatus.

Mountain Dew will roll out its new logo and visual identity next summer, with the first packaging sporting the refresh hitting store shelves as early as May 2025.