YouTube recently unveiled its new ad format, which places ads at "peak points" in videos, and I can’t think of a better way to annoy viewers.

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

New format could extend viewing sessions by 50% before next ad break. YouTube is seeking to balance user experience with advertiser needs on CTV platforms, potentially reshaping how ads are ...

YouTube has announced a new ad format, an interactive product feed, enhancing its shoppable connected TV (CTV) offerings.

The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.

YouTube introduces interactive product feeds for shoppable TV ads, allowing viewers to browse and buy directly from their screens.

The vMVPD reported that it the first CTV platform to offer this ad format in a programmatic biddable environment ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...

New Delhi: At the latest Brandcast India event held in Delhi, Shekar Khosla, VP of Marketing at Google India, unveiled YouTube's new ad formats: Pause Ads and Branded QR Codes for CTV. “ ...

YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural ...