The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.

As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...

Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through ...

The vMVPD reported that it the first CTV platform to offer this ad format in a programmatic biddable environment ...

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable ...

Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Fremantle's Laura Florence, Future ...

YouTube is home to over 65 million content creators producing a vast array of videos, from popular cooking shows to niche ...