The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

YouTube has announced a new ad format, an interactive product feed, enhancing its shoppable connected TV (CTV) offerings.

YouTube introduces interactive product feeds for shoppable TV ads, allowing viewers to browse and buy directly from their screens.

Takeaways YouTube’s Shoppable TV Ads integrate interactive product feeds for real-time purchases on CTV.Gemini AI powers Peak ...

Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through ...

YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for buying ads. Instead, YouTube touts scale others can’t match. And to ...

As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...

YouTube recently unveiled its new ad format, which places ads at "peak points" in videos, and I can’t think of a better way to annoy viewers.