Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) ...

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

YouTube's rise as the top streaming platform on CTV screens has been driven by such changes as older viewers and longform ...

Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...

At the e4m Connected TV Conference, marketers explored how CTV is driving top-funnel impact with sharper targeting and ...

Voice-integrated video ads. This CTV ad format allows users to use their voice to follow on-screen prompts by speaking into the remote, which thereby helps increase overall user engagement. 5.

Fubo said it first launched pause ads last year as part of a suite of interactive CTV ad units. The ad format appears a few seconds after a viewer presses pause during the content stream. When the ...

The ad unit can include a QR code to drive further interaction. According to internal data, Fubo says the format drives 33% ... Programmatic pause ads for CTV are a game changer, and we’re ...

The multi-profile features of streaming platforms also allow multiple members of the family to create personalized recommendations, making CTV an ideal ... users beyond ads. YouTube Premium ...

YouTube launches Shoppable TV Ads powered by Gemini AI, transforming the CTV experience and setting new benchmarks in the advertising industry’s evolution. Takeaways YouTube’s Shoppable TV Ads ...

Additionally, YouTube is rolling out a shoppable CTV product feed on which users can browse and purchase items during an ad. “Shoppable TV,” which allows viewers to use their TV remote to ...