Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

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Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

As a result, more households are streaming content through CTV than ever before, and CTV ad spending is surging. Meanwhile, traditional linear TV—once prized for its broad reach and brand-building ...

YouTube celebrated its 20th birthday at Brandcast 2025 and Anne Marie Nelson Bogle who leads Ads Marketing said the ...

Takeaways YouTube’s Shoppable TV Ads integrate interactive product feeds for real-time purchases on CTV.Gemini AI powers Peak ...

YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural ...

YouTube has rolled out two new advertising tools that could change how people experience ads on the platform. Announced at the company’s annual Upfront event in New York, the new features—called “Peak ...