On paper, it is a technical intervention, another box ticked in the march toward measurement parity across screens. But ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Google also previewed “AI Mode” – a ChatGPT-style search experience with ads that appear mid-conversation, pitched as “natural extensions ... YouTube’s Masthead, in-feed, and CTV.

YouTube -- already the dominant TV distributor in the U.S with a 12.4% share -- now commands an estimated 24% of U.S. CTV streaming minutes ... four of the top five brands. The top brand is ...

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, ...

Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands ...

Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency ... The results, drawn from campaigns across more than 50 brands in industries including Gaming, Fintech, ...

Seed extension led by ... traction among global brands. The new capital will support product development and deepen the company's presence in the U.S. market. "CTV is the epicenter for premium ...