Amazon Ads and Roku have partnered on a new integration that gives advertisers access to what they say is the largest ...

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, ...

On paper, it is a technical intervention, another box ticked in the march toward measurement parity across screens. But ...

Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency ... The results, drawn from campaigns across more than 50 brands in industries including Gaming, Fintech, ...

YouTube TV, its CTV service, is the current carrier of the desirable NFL Sunday Ticket. On the advertising front, YouTube unveiled a Cultural Moments Sponsorship package that helps brands own the ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

YouTube has announced some updates to its CTV app for smart TVs and Gaming Consoles, while it’s also added a new upload progress display in the main app, and additional caption customization ...

Around 82 per cent of YouTube smart TV (Connected TV or CTV) viewers in India prefer watching YouTube over linear TV, said Google Ads. The trend is also driving more advertisers towards CTV ...

For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering video views and duration—will be included in Comscore’s Video Metrix Multi-Platform in Canada ...

For the first time, YouTube Connected TV (CTV) platform reach and volumetrics-covering video views and duration-will be included in Comscore's Video Metrix Multi-Platform in Canada, France, Spain, and ...

Kate Gibson is a reporter for CBS MoneyWatch in New York, where she covers business and consumer finance. In an eleventh-hour agreement late Thursday night, YouTube TV reached what it called a ...