It’s your tone of voice that really resonates with your audience. In fact, 65% of consumers say a brand’s tone of voice helps them build an emotional connection to the company.

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful.

Body language and tone of voice reveal more of your intent than you might realize. Advertisement For this reason, I try not to cross my arms when talking with someone (even though that's very ...

One way to help ensure that happens is to create an easy-to-understand style guide for all employees and freelancers. Explain what tone of voice is and why it's important. Explain the details of your ...

You wouldn't think that the tone or the sound quality of your voice could affect your life in strange ways, but it can. You never know how someone will take what you say to heart or how you say it.

1. Do a voice tone self-audit. Shakespeare knew it, and you should, too: To thine own self be true. Mastering your tone of voice starts with recognizing and understanding your own vocal qualities.

Whatever tone of voice you want to represent your brand's personality, consistency is the single most important value in building it. Advertisements that deliver a consistent tone of voice build a ...

But your tone of voice changes all the time, whether you notice it or not. For example, you might use a certain tone when you're meeting the president, but a totally different one catching up with ...

Establishing your brand's tone of voice stands out as one of the initial and crucial steps in positioning your brand for success. Back in 2016, a Nielson study showed the impact of the right ...