Amazon Prime Video is the first streaming-only broadcast partner for NASCAR Cup Series racing. Here's what to know about the NASCAR on Amazon Prime race broadcasts.

FOX has been the undisputed home of NASCAR, covering races with a formula familiar to fans: lagging commentary, missed key moments, and overstuffing of ads. The post Amazon Prime Breathes New Life Into NASCAR as They Flip the Script With Viewership Numbers appeared first on EssentiallySports.

If you aren’t a Prime Video subscriber yet, you can get started with a 30-day Amazon Prime free trial, including Prime perks like the Prime Video streaming service, free two-day shipping, exclusive deals, and more. After the free trial, Amazon Prime costs $14.99/month or $139/year.

NASCAR's new TV deal with Amazon Prime begins this weekend at Charlotte. Prime gets the next five races, and a free trial comes in handy right now.

Amazon Prime Video gets off to a hugely positive start at the Charlotte Motor Speedway by impressing NASCAR fans with its broadcast.

Amazon Prime’s message is simple: better quality, more driver focus and easier access for fans. And it’s working. “Absolutely need to give them their flowers” one fan wrote. “Maybe my expectations have been so low with driver marketing lately but [it] actually gave me chills.”

Dale Earnhardt Jr. watch JR Motorsports driver Justin Allgaier win the NASCAR Nashville Xfinity race, then celebrate with his daughters.

FOX executive Michael Mulvihill pushes back on NASCAR streaming spin, noting Prime's younger viewership came at the cost of a major drop in older fans