Apple plans to open its on-device AI models to developers at WWDC 2025, aiming to boost app creation and expand Apple Intelligence features.

Apple, whose shares have declined more than 17% in 2025, advertised the release of its iPhone 16 last year with details about the company’s new “Apple Intelligence.”

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The Apple Glasses, meant to take on the Meta Ray-Ban glasses and any upcoming products built on the Android XR platform that Google showed off this week, have entered a ramped up development to meet the target date. Prototypes should be produced by the end of this year, the Bloomberg report claims.