In partnership with Synchron, Apple is developing a brain-computer interface that could let users with severe motor impairments control devices using only their thoughts.

Apple is reportedly advancing its development of brain-controlled device technology through a new partnership with Synchron, a company that specializes in brain-computer interfaces (BCIs). The collaboration focuses on enabling users to control Apple devices using thought alone, through a system that decodes brain signals into digital actions.

Apple's announcement of a sci-fi like brain computing interface shows that the company still has its eye on cutting edge innovation. But it also highlights the challenge weighing on the company's day-to-day business.