Key Takeaways Apple’s annual Worldwide Developers Conference kicks off Monday.Analysts expect CEO Tim Cook's keynote address to focus on Apple Intelligence and potentially unveil a new partnership with Google.

While WWDC doesn’t usually pack the same punch as the company’s fall iPhone launch event, it’s historically been an important milestone for Apple AAPL — showcasing the company’s software innovation and sometimes its more low-profile hardware products.

Apples Worldwide Developers Conference, or WWDC for short, is an annual event organized by Apple that gets a ton of attention from all over the world. It’s one of the most anticipated technology events every year since its when Apple makes some of their biggest software and hardware announcements.

A prime example is Microsoft Recall, a feature meant to record the user's screen and index the information to make it searchable with AI. It was announced in May 2024 and initially supposed to be released to the public in June 2024, but was delayed several times for privacy reasons, finally launching in preview in April 2025.

Artificial-intelligence troubles, as well as tariffs, Google payments and App Store fees, weigh down the stock ahead of the WWDC.

Apple's struggle to lead in artificial intelligence is eclipsed by its declining stock value and investor concerns ahead of the Worldwide Developers Conference.

Apple said developers generated $1.3 trillion in sales in 2024 through its App Store, of which 90% did not involve paying the company a commission.

LocalThunk, the Canadian one-man studio behind the hit digital card game Balatro, has won in the “Delight and Fun” category at the 2025 Apple Design Awards ahead of Apple’s Worldwide Developers conference (WWDC) beginning June 9.