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Asda launches its Easter Egg collection with prices starting from under £12 for 4 eggs
Asda has unveiled its Easter egg range for 2025, bringing new flavours and deals to shoppers ahead of the spring celebration.
Asda axes Aldi and Lidl price match promise as new boss seeks to make his mark
In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the German discount rivals do.