Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free ...

"Our approach has been to build cultural relevance that feels organic, local and true to both brands," Ruth Henriquez from ...

Mattel Films President Robbie Brenner, who joined the company in 2018, was named president and chief content officer of the ...

MATTEL'S 80th anniversary celebration, the "All Play All Day" event is now lighting up Pavilion Bukit Jalil in Kuala Lumpur – ...

Hot Wheels helped drive profits for Mattel last year. And Barbie may have been at the wheel. Sales of Mattel's two top toys grew in the fourth quarter and in 2018 for the El Segundo, California ...

Mattel merges its film and TV units into Mattel Studios, appoints Robbie Brenner to lead content as it expands brand-led ...

Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Join the Hot Wheels Legends Tour 2025 in the UK. Submit your vehicle for a chance to be transformed into a die-cast model and ...

Mattel's ( MAT) flagship brand is Barbie, which was used to launch one of the biggest movies of 2023. The company's portfolio ...

President Trump has said he will put a '100 percent' tariff on Mattel to prevent them from selling toys if they manufacture somewhere else. The President's remarks came after toy-maker Mattel CEO said ...

"Toybox Unlocked" features Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends and Masters of the Universe and more Mattel franchises in a leveled puzzle adventure that challenges players to ...