The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The first AI-infused product is expected to launch by the end of 2025, though it will reportedly be marketed only to users ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels?

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

We've got six new Premium Hot Wheels collectibles coming up; three are haulers! I'm going straight for the 1/4-mile racer, ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.