Starbucks baristas and customers have one message to new CEO: change!
Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S., Niccol also has to contend with baristas and hardcore Starbucks customers who say they want plenty of changes.
New boss Brian Niccol got some bad news out of the way early, but bringing back the Starbucks of old will come with a lower ...
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...
The coffee chain needs to “fundamentally change” strategy, the new CEO, Brian Niccol, said. Shares fell in after-hours ...
Starbucks Corp said on Tuesday it was suspending its annual forecast as new CEO Brian Niccol develops a plan to turn around ...
Brian Niccol emphasized improvements in product quality, employee experience, and service as Starbucks reports disappointing ...
Starbucks posted preliminary Q4 results that shocked the Street on Tuesday afternoon. The company reported quarterly revenue ...
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
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