Charmin had been secretly letting customers test the new rolls with wavy perforations, the toilet paper maker's first change in 100 years in its TP's shape. The goal? Solve consumer frustrations ...

For the first time in a century, Charmin ... toilet paper enjoyable—but you won’t be able to officially decide know until you try it out. You'll be able to buy a pack yourself when it ~rolls ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

It’s the first time in a century that the brand has changed the shape of its tissue. Charmin had been secretly letting customers test the new rolls. The company says the top customer complaint ...