SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the ...

Travis Hunter’s Heisman Trophy stock might be in flux. But his health is trending up, CU Buffs football coach Deion Sanders ...

Now, Cincinnati will head on the road for one of its toughest road tests of the campaign: a trip to Boulder against Deion Sanders' Colorado Buffaloes.

For Buffaloes fans, Jordan Seaton represents a rare combination of high expectations, humility, and commitment to improvement ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.

NCAA. Deion Sanders praises Barack Obama despite belittling comments about the Buffaloes NCAA. Obama throws shade at Coach ...

The Buffaloes on late-night TV do tend to make for entertaining theater. Colorado beat Baylor last month courtesy of a Hail ...