Coca-Cola may want to keep the recipe exclusive, but the company certainly wants as many people as possible to drink the iconic soda — and that was especially true of soldiers during World War II.

Here are some facts you may not know about the company. Tasting Table. ... The Cola Wars were already in full swing by the 1980s, but in 1984, the conflict went interstellar.

During World War II, General Eisenhower recognized Coca-Cola’s effect on troop morale. When asked what would boost morale, more soldiers requested Coke than beer.

When Coca-Cola realized a good portion of their customers—by one estimate, 12 percent—consumed their sugary, caffeinated drink in the morning instead of coffee, they decided to launch an ...