Apple’s entry into the Formula One rights sweepstakes presents an interesting dilemma for the global auto racing league.  After the Financial Times reported that Apple has made a bid for F1’s United States live rights following the early box-office success of F1: The Movie,

Apple is going all-in on Formula 1. Weeks after the ‘F1’ movie became the company’s biggest box office smash, the Silicon Valley giant has reportedly submitted a blockbuster bid for the U.S. media rights to stream Formula 1 races starting in 2026.