There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Admittedly, it is an off-center pick from Laptop Mag to give a TV the Best Design of CES 2025 award, but the new Frame Pro is overwhelmingly the best-designed piece of technology to debut this week in Las Vegas.

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

How Samsung's latest The Frame Pro Art TV stands out with Neo QLED, Wireless One Connect, and AI features for superior visuals and a clutter-free design.

LG, Samsung, TCL and Panasonic all announced new TVs this week. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more In recent years, the Consumer Electronics Show has been the go-to place for the biggest TV manufacturers to show off their upcoming lineups — and CES 2025 was no different.